Have you ever thought ‘What makes a food blog outstanding?’ Have you ever wonder why some food blogs captivate your attention while others don’t?
I have been reading a lot of other people’s blogs for years before I started my own blog a few months ago. Now I’m frequently asking myself those questions to help me improve my blog. I’m still enjoying blogging very much. I have made various changes to my blog and way of blogging over the past few months. There are definitely more rooms for improvement.
Personally, there are some food blogs that I really like and some that I really don’t like. And lots lie in between. I have been asking myself a lot of ‘whys?’. What makes a food blog stand out among the rest? I have thought hard and long to answer that question to help myself improve my own blog. The list below is just what I observed and is definitely not conclusive. I’m sure you have more points to add on. Here are my:
Top 8 Important Characteristics Of A Food Blog
Do you have good contents? Do you take time to produce good content? How often do you post? If your blog is to serve any purpose, especially for the readers, content is undeniably the most important. Your content has to be relevant and regular. Nothing is more frustrating to find a blog that I like but not knowing when is the next post coming. It’s unlikely I will return. Let’s remember that most readers are quite lazy and impatient, including myself.
To me the first impression when I visit a food blog is very important. I only give myself a few seconds to decide whether to stay or not to stay. As much as I like a lovely design, content must be there to captivate my attention first. It’s hard for me to concentrate on the contents if the design or theme interferes with the content. Let’s remember that readers visit food blogs for contents, not for the beautiful design of the blog. Personally, I love a neat look.
What is the best font size? I have come across some food blogs with very small font and some food blogs with big fonts. I prefer an average font, like 11 or 12. If I have to struggle to read, then it’s unlikely I will stay on. Similarly, some blogs use fonts that almost blend into the background. Personally I prefer a white background with dark font which is easy for the eyes. Let’s remember that readers would like to enjoy reading without any discomfort or struggle.
It’s always said, ‘A picture speaks a thousand words.’ This is very true. Relevant pictures are the first to catch my attention the moment I land on a food blog. Are there any good pictures on your blog or is it just a huge block of words without any pictures? Are there too many pictures or too few? Are the pictures too small or too big? Are the pictures well taken….clear and sharp? I find it tough to stay long at a food blog without any pictures. In fact, most of the time I leave immediately.
- Personality and Style
Are you writing in your own style or are you trying to copy other people’s style? Your personality and style must shine through your food blog. That makes your blog unique. Do not copy the style of other food bloggers. You are you and you are special and that makes your blog special. Readers want to be able to relate to you.
Is your food blog filled with too many adverts? It is perfectly fine to earn money from adverts after all the hard work that you put in but when there are too many, readers will feel confused, lost or irritated and they just leave. I have come across food blogs that have too many adverts. If the adverts catch my attention first rather than the contents, then I don’t really stay. I feel confused and lost. There are also some food blogs where the landing page is an advertisement. Do you prefer that?
Do you have a comment box? Is it easy for people to comment on your blog or have you made it difficult for people to do that? I do think comments are important. They are like extra information and an extension of the article. I feel it good to see food bloggers respond to those comments. This show that they care. However if food bloggers make it inconvenient for readers to comment, then they may not stay because they feel that the author does not wish to be connected.
Are you passionate about your food blog? Do you love what you are doing? Do you care for your readers? Are you still as passionate as when you started? Readers seem to have a sixth sense and can always sense when your passion wears out. Personally I love to read food blogs where the blogger is very passionate about food and passionate in sharing with others. When I read it, I can feel the warmth or fire that inspires and encourages me. I feel connected.
What other important characteristics do you think a food blog should have? Please share, add and comment in the comment box below. It doesn’t matter whether you are a blogger or not, all your comments are greatly appreciated because it is my desire to become an excellent blogger, especially a food blogger.
Other articles that you may be interested:
Top 10 Benefits Of Food Blogging
Top 11 Reasons Why Blogging Is Beneficial For Everyone
Quote of the day……
‘There is no joy in the world like the joy of helping someone else achieve success.’